Do you use market research and want to better understand it?

Do you work with market research agencies and need to better manage questionnaire design, sample sizes and overall cost?

This 2-day course will teach today's pharma market researcher or commercial team member the fundamentals of the research process, including the basics of both qualitative and quantitative research techniques, primary and secondary research methods, and advanced marketing science applications such as conjoint analysis and perceptual mapping.

Following this course, you will be able to solve business challenges more effectively using research. You will also be able to dissect and understand the main cost drivers when fielding research which will save you from overspending in the future.

Course Objectives

• Define and describe the commonly used Market Research tools
• Understand how to select the most appropriate tools to meet the unique needs of your market research business challenge
• Compare and contrast the benefits of qualitative and quantitative research techniques

Course Logistics & Dates

Date: December 13-14, 2022

Delivery: Online using ZOOM with live instructors, high interaction, exercises, report outs, whiteboarding and Q&A teach-backs

Schedule:

Day 1 – 9am to 12pm, and 2pm to 4:30pm EST*

Day 2 – 9am to 12pm, and 2pm to 4:30pm EST*

* schedule can be adapted for pacific/central time participants as needed

Pre-Workshop Learning: A 30-minute pre-workshop, self-directed, learning tool will be provided online

Course Fee:

Single company registrant: $2,995 USD

Multiple company registrants: $2,795 USD per attendee

Payments made online through virtual invoicing using credit card.

Company invoice payable by check is also accepted.

Participant Materials:

• Learning guide containing all training content
• Glossary of Terms
• Recommended reading and website resources
• Job Aids for Research

Who Should Attend

All levels of market research, analyst to manager or anyone associated with or requiring marketing research, including commercial analytics, marketing communications, project management, strategic planning, new business development, brand management and financial management.

Course Outline