Marketing Pharmaceutical Products

Open Enrollment Courses - Contact

Gather relevant information, but use wisdom in making your final decision

Philip Kotler, Professor Emeritus of Marketing, Kellogg School of Management

New to marketing?

Looking to learn the fundamentals of pharmaceutical marketing and ensure you are able to meet and exceed your objectives!

This 2-day course will introduce you to the core concepts associated with pharmaceutical marketing. We will demonstrate the key components of a comprehensive analysis and insight generation, how to apply the principles of pharmaceutical marketing to strategy development and tactical planning. Types of metrics, their value, limitations and selection rationale will be explored, allowing you to develop a powerful skill set to drive commercial growth.

Learning Objectives:

  • Complete an Effective Situation Analysis and Competitive Analysis
  • Empower your Product Profile
  • Conduct an Opportunity Assessment & Strategy Development
  • Effective Segmentation Techniques
  • Building a Brand with a Distinct Position
  • Determine the Financial Viability of Your Product
  • Create a Tactical Execution and Promotional Mix Plan

Course Objectives

  • Teach marketers how to better contribute to brand planning through the development of a detailed marketing plan (including market analysis, insight generation, strategy development, segmentation and positioning)
  • Demonstrate to marketers how to maximize the value of cross functional and agency partners in the creation of high impact marketing plans and materials
  • Learn the process of plan execution and evaluation

Over 12,000 associates trained to date!
Space is limited in this course.

Register Today

Industry Leading Instructor

General Manager, Associate Partner,Performance & Learning

Don has over 25 years of experience in life sciences as a subject matter expert who specializes in organizational performance. Areas of expertise focus on commercial excellence including forecasting, market research, brand planning and advanced marketing strategy.

Who Should Attend

Marketing associates, product managers, brand team members, commercial analytics team members, clinical research associates, finance associates, R&D team members, regional or district sales managers, strategic planners, managed care and reimbursement associates.

Course Outline

Day 1

  • Introduction and Objectives
  • Overview of Marketing
  • The Brand Planning Process
  • Brand Development
  • Developing Strategy from Insight

Day 2

  • Pillars of Marketing Strategy
  • Market Access & the Value
  • Proposition
  • Segmentation & Positioning
  • Integrated Multichannel Tactical
  • Planning
  • Promotion Approval Process
  • Finance & Metrics