Market Research
Foster Rosenblatt offers primary and secondary market research services designed to accurately determine what customers truly value in a product and how it relates to their purchasing decisions.
Customer InSight Surveys
Our Customer Insight Surveys use conjoint analysis techniques to determine what combination of product or service attributes are most influential in shaping a respondent's purchase decision. By analyzing their response, we can determine the implicit valuation of each individual element making up that product or service.
These valuations of product features can be used to support:
- new product launch strategies, including pricing,
- new product definition and development,
- segmentation of customers,
- sales strategy and tactics,
- marketing strategy and tactics, and
- creating market models that estimate market share, revenue and profitability.
Our clients select us to provide conjoint market insight studies due to our more efficient methods. Our deep content expertise and qualitative insights allow us to make our studies very cost and time efficient. In addition, we provide a very detailed analysis of each respondent; this is particularly useful in business to business scenarios.
Pharmaceutical Market Research
In the pharmaceutical industry, to support short turnaround opportunity assessments, we provide focused primary market research services, including on-line surveys as well as in-depth interviews with clinicians and key opinion leaders.
