Our PracticesOur practices are internal communities of domain expertise organized to provide our clients with deep content skills in the areas we serve.
Holistic volume & pricing/access insights defining market drivers of performance & "white space" opportunities for brands.
Advanced modeling & assumption sets accurately forecasting units and/or patients for markets, brands & business units.
Research, strategy & tactics that support market access at appropriate prices by understanding the value of health to key stakeholders.
Research, data analysis & advanced modeling that support promotional optimization across traditional & digital channels.
Qualitative methods moderated by content experts & advanced quantitative research insights for physicians, payers & patients.
Strategic support for understanding the needs of your customers and what strategies would maximize the value of your brand and/or business unit.
Qualitative & quantitative research conducted by content experts that provide insights for animal/livestock & companion animal sectors.
Strategic planning incorporating customer knowledge, segmentation, positioning, messaging as well as competitor/market dynamics.
Optimizing promotional ROI with advanced analytics that inform level of spend & mix of channels for each target group.
Holistic pricing strategy & tactics for individual products & portfolios that incorporate price sensitivity & customer's likelihood to purchase.
Scenario-based strategy war games that provide a risk-free environment to test strategy in a realistic simulated marketplace.
Advance modeling & assumption sets predicting future performance of markets, brands & portfolios.
Development & deployment of content-rich curricula to cultivate the knowledge & skills of the marketing/commercial organization.
Organizational performance assessments that identify opportunities for further development of performance/learning frameworks & individual skills.
Capability & competency model development that supports learning metrics & performance evaluation.
Instructional design consulting that support the development of curriculum strategies for the the marketing/commercial organization.
Customized learning & eLearning programs, courses & modules that blend talent experience levels with optimal learning methodologies.
Learner-centered digital solutions supporting both local-market & global learning needs by leveraging technology, company expertise & F|R's deep content knowledge