Forecasting Healthcare Markets & Products

A 400 Level Course

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"The Hazards & Benefits of Using Qualitative Research to Inform Forecast Models"

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At this Foster Rosenblatt course, you will learn:

• The Forecasting Process: Pre-Requisites
• Time Series Methods
• Demand-Based vs. Epidemiology-Based Forecasting
• Quantitative Methods for Validation & Analog Modeling
• New Product, In-line Product, and Lifecycle Forecasting
• Event-Based Forecasting

It has become increasingly important to be comprehensive when assessing the value of business opportunities, through the stages of clinical development, commercialization and the end of patent exclusivity. The objective of this course is to introduce the basic principles of quantitative and qualitative forecasting, and explain their value in the business setting. The skills learned in this course will help you make smarter and more profitable business decisions.

Overview

The objectives of this 2-day course are to introduce participants to the basic principles of forecasting in the pharmaceutical industry.

We will discuss the pre-requisites of the forecasting process, how to determine and select the ideal forecasting technique (demand or epi-based), and how to interpret the business environment to inform the forecast while incorporating management assumptions.

Who Should Attend

Marketing associates, product managers, brand team members, commercial analytics team members, clinical research associates, finance associates, R&D team members, regional or district sales managers, strategic planners, managed care and reimbursement associates.

Location

In the US, this Foster Rosenblatt course is being conducted at the Villanova Conference Center near the campus of Villanova University in Radnor, PA. The Villanova Conference Center is ideally located and a convenient distance from downtown Philadelphia. The Center meets the demanding standards of the International Association of Conference Centers and has won many Pinnacle awards for its outstanding facilities and service.

In Canada, our location is in the vicinity of Montreal's Pierre-Elliot Trudeau International Airport. The Hotel Novotel Montreal Airport has excellent conference facilities and is conveniently located off Highway 40 (Trans-Canada Hwy) in St. Laurent, QC.